Fieldwork News 2011 | Acumen Fieldwork

On the First Day of Christmas
While the familiar song may involve gifts of partridges, pear trees and a whole gamut of singing and/or dancing figures, the people at Research Opinions, Acumen Fieldwork and Aspect Viewing Facilities had some very different gifts in mind for this year’s Christmas Toy Appeal. Read More

Company News
It’s BIG Up North
Following on from the success of last year’s BIG Forum North, Acumen were only too happy to play host to BIG’s second annual conference in the North this September.

Last year’s forum was hugely successful, attracting figures from across the industry that were keen to hear the views of a panel of speakers on a range of Business to Business research issues. Read More

Acumen gets in on the Riot Act
While the riots that affected Manchester were on a far smaller scale than those in London and its outer regions, there was still a level of trepidation for the team at Acumen when they returned to their city centre offices the following day.

While many of the other premises around Acumen on Canal Street had not escaped the attention of the rioters, the building which is home to Acumen and its sister companies, Research opinions, The Pioneer Suite and Aspect Viewing Facilities, was fortunate enough to have been left alone.

Never ones to count their own blessings, the team quickly mobilised to join in the clean-up operation which had been gaining support through the use social media. Armed with brushes, dust-pans and large quantities of bin bags, the team headed out into the city centre to join the other volunteers that had found time to help with the clean-up.
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The I.T. Crowd
These past 12 months have seen the successful launch of Acumen’s own data-checking software, Acumonitor, designed to allow recruiters to screen and submit respondents through an online portal before it’s automatically checked for duplicate and fraudulent respondents. The buzz surrounding Acumonitor has been so great that several other field agencies have been making enquiries about acquiring a licence to the software for their own work in the field. Read More

Industry News
The Real Cost of the Riots
The past month has been dominated with stories about the riots. Everything has been debated and discussed; from how to repair a broken shop window to how to repair a broken society. No theory has been overlooked and no suggestion has been muted. But while “the long road to recovery” begins there will be people in the research industry being called upon to consider the damage done to something far less tangible than high streets and public services: Consumer brands. Read More

Staff Profile - Leanne Cross
It’s a thankless job to be the Admin assistant in any busy office, but for the team in Acumen, they really couldn’t do without their Girl Friday, Leanne Cross.

Leanne joined Acumen in 2009 when the company was beginning to strain under the weight of its own success. Hemmed in by a paperwork equivalent of the Amazonian basin, the team needed someone organised and efficient with grace under pressure. Read More

Acumen Ticks the Right Boxes
When any company grows rapidly, it can be easy to lose sight of what made you attractive to your clients in the first place. Not so with Acumen. Following on from many successful years as a fieldwork provider, Acumen recently conducted some research of their own to make sure they’re still delivering what their clients want. Read More

Staff Profile – Busy Lizzie
It was the Christmas of 2009 when the decision was made to start looking for a new fieldworker for Acumen. The Acumen medical department had been expanding faster than seasonal waistlines and it was apparent to everyone that an extra pair of hands was what was needed. It wasn’t until the February of the New Year when the Christmas wishes of the Acumen team would finally be answered in the form of Elizabeth Coultas. Read More

Research by Numbers: A Quant Buyers Guide by Ellie Peak
The success of any market research project can hinge on a variety of factors. Anything from the age and social demographic of the respondents to the incentive (or lack of one) being offered, or even the weather on the day of the research; it can all make the difference as to whether a project is a success or not. Read More

Industry News – Google Sets the Trend for Research
The recent news that the Bank of England has turned to internet giant Google, for help in predicting trends within the economy, could herald a new and previously untapped resource for the wider market research industry. Read More

Stockport Rugby Club finish the season in style
Stockport Rugby Club who are proudly sponsored by our sister company Research Opinions, finished the season in style with an eight-try victory. Read More

Acumen’s Royal Event
You could be forgiven for thinking of the Windsor Royal wedding if you were to hear the words ‘Middleton’ and ‘May weekend wedding’. But for the team at Acumen, this brings something entirely different to mind. Read More

Sheppard Moscow leads the Leaders
A recent study recruited by Acumen on behalf of the business consultancy Sheppard Moscow, has highlighted some interesting trends in new business management in the UK. Read More

The BIG Issues by Becki Harrison
Late night clandestine meetings, covert discussions via webinar panels and a flurry of file sharing across the globe. It all sounds like it could be the stuff of a modern day espionage thriller but it’s actually the latest innovative challenge set to a group of carefully chosen research industry speakers, for this year’s BIG conference. Read More

The Apple of Julie Fuller’s Eye
Following the successful launch of Apple’s iPad, many in the research industry have been cautiously waiting to see how this highly anticipated piece of kit might alter the way we work. For all the staff at Acumen, the wait is over.
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The Future’s In-sight
With the 2011 Insight Conference looming it seemed like it would be a good time to announce Acumen’s presence. Their second exhibition in four years promises to be better than ever with great opportunities for all of Acumen’s clients.

In addition to unveiling their latest advertising campaign, Acumonitor; an exciting software tool for detecting duplicate and fraudulent respondents, Acumen will also be providing post-conference drinks and a selection of free gifts for those of you kind enough to visit their stand. Considering the reception the team received at last year’s Insight show, this promises to be an event not to be missed!

The Young and the Talented – Becki Harrison.
Three years can be a long time for anyone in the market research industry, and none more so than for Becki Harrison, Acumen’s Senior Fieldwork Manager. Read More

2011
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