NEWS



12th March 2026

When Six Participants Isn’t Simple

When our client approached us with a brief to recruit just six participants, it sounded […]

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9th March 2026

How we run fieldwork; the Acumen way.

When a new project lands with us at Acumen, there’s a moment of excitement. A […]

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3rd March 2026

Appetite, access and aftermath: The GLP-1 episode

GLP-1 medications may be dominating headlines, but the most meaningful shifts are happening away from […]

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2nd March 2026

The ROI of market research and why insight costs less than getting it wrong

The ROI of Market Research How strategic market research strengthens ROI, protects margin and supports […]

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24th February 2026

We’re ISO 20252 Certified. Here’s Why That Actually Matters.

We’re pleased to share that Acumen Fieldwork is ISO 20252 certified! Now, we know certifications […]

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20th February 2026

The behavioural impact of GLP-1 and what brands need to understand.

GLP-1 has been everywhere lately. In headlines, in marketing calls, in group chats. But while […]

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