You know we love a challenge, so we’re absolutely buzzing to announce that we're finalists for Creative Fieldwork Team of the Year for BHBIA’S Best of Business Intelligence (BOBI) Awards 2025!
For this year’s challenge, the BHBIA provided a fictional, yet highly realistic client brief focusing on patients living with glaucoma and the specialists managing their care.
The task was to design a robust quantitative or qualitative fieldwork approach that met detailed recruitment targets across the UK. Submissions were also expected to demonstrate the creativity, rigour and practical know-how that underpin successful fieldwork and recruitment while advising on logistics, incentives, screener design, and compliance.
No biggie (!)
Meet our fantastic team behind it all:
Our response was a true team effort, built on creativity, rigour, and our deep understanding of what makes recruitment strategies work in complex healthcare landscapes.
Building a plan that actually delivers the right people, on time, in niche audiences, with the right support and care throughout takes more than just know how. It takes heart. And a bit of hustle.
We’re so proud of what we submitted, and even more proud to be recognised for the kind of fieldwork we do every day. The thoughtful, collaborative, we’ve-got-you kind of work that we know makes a difference.
Winners will be announced in the evening of the BHBIA Annual Conference on Monday 12 May 2025.
We look forward to attending the annual conference and wishing the best of luck to everyone nominated!
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