“She’s Electric”

We are starting the new year with a look back to one of Holly Slater’s favourite projects from 2022, including a welcome return to in-person research. Holly says

“Having always found the automotive industry to be fast-paced and interesting, particularly the emerging electric vehicle sector, it was great to have recently undertaken a project on electric vehicles with this rapidly growing audience.

The project included sourcing owners of specific electric vehicle makes/ models, accompanied by various quotas around purchase duration and attitudes towards the purchase journey. Participants were invited along to a face-to-face session where they were asked to feedback on some new emerging electric vehicle concepts, interacting with actual prototypes. The specifics of the sample, teamed with the face-to-face methodology made this a logistically challenging project, although it was a very satisfying recruit when learning the participant feedback directly contributed to optimising a leading manufacturer’s new product launch.  

I’m very much looking forward to those new EV briefs landing in 2023!”

As sales of electric vehicles continue to grow, we can expect the market to become more competitive and the need for the insight provided by market research to remain as valuable as ever.

If you want to speak to someone about your 2023 projects and how Acumen can work with you to fulfil your research goals please contact Becki Pickering, and to see some of the services we can offer you can click here.

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