Acumen and Friends is LIVE!

We’re dead chuffed to announce that the first three episodes of Acumen and Friends are now live!

Hosted by our very own, and very wonderful Abi Fuller, this podcast is a big hearted, slightly chaotic look at the world of market research, and the people powering it.

Let’s be honest: the world doesn’t need another overly polished corporate podcast.

So, we didn’t make one.

In Episode 1, we dive headfirst into gender, and how we navigate the big ticket issues of identity, pronouns, and we look at how we can do better in research than creating a gender box marked "other." We ask the big questions, like: does knowing someone’s gender change how they buy biscuits? And more importantly, how do we make our research more human, more inclusive, and way less robotic?

Then in Episode 2, we tackle the challenge of keeping people in the industry, and no, free pizza Fridays aren't cutting it. We talk about what researchers really want (spoiler: it’s not beanbags and beer fridges), and how we can retain talent without relying on gimmicks.

Episode 3 is where we really get into it, and we talk about the amazing work "Girls Out Loud" are doing,

“We wanted to create a space where we could have honest conversations about the stuff that really matters, not just in research, but in the world,” says host Abi Fuller. “It’s a bit messy and totally unscripted, but we wouldn’t have it any other way. If you’re looking for corporate and polished, you’re in the wrong place, but if you’re looking for real conversations, pull up a chair.”

With fascinating guests, big laughs, and a good bit of Northern charm, Acumen and Friends is here to make research feel more human... and a lot more fun!

🎧 Episodes 1, 2 and 3 are out now! Follow us on Spotify! & If you like your insights with a side of chaos, you’re in the right place.

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