Our dedicated healthcare fieldwork market research team are specialists in studies involving healthcare professionals and healthcare users. We have expertise in the recruitment and management of human factors research, medical device usability and pharmaceutical market research.

The knowledge and skills that we have gained from our years of working specifically within this market sector are highly valued by our clients for discussing the feasibility of projects and how to effectively engage participants.

We have our own UK-wide database of both healthcare professionals and healthcare users who provide us with the full scope of disease areas and professional specialisms required for any healthcare research. We also have strong community partnerships and work with a number of organisations which expands our scope and reach much further than traditional recruitment.

Beyond the capabilities of our healthcare team, we provide a deep sense of care and professionalism. Working within this market sector presents different challenges to consumer research and we’ve invested within our healthcare fieldwork team to ensure we uphold the highest levels of professionalism, sensitivity and industry accreditations.

We’re confident across all methodologies including some of the ones listed here:

  • Focus Groups/Interviews
  • In home interviews
  • In work interviews
  • Usability Studies
  • Health Economics and Outcomes Research
  • Participant diaries
  • Fieldwork Research with Healthcare users, patients and carers for a range of conditions
  • Fieldwork Research with Healthcare professionals in all industries, at all levels of seniority.


Our healthcare fieldwork team are sensitive not only to the needs of your research but also the audience you’re trying to engage with, so when you’re working with us you can expect:

  • We will take the time to discuss your research, understanding the intricacies of your project.
  • Our medical fieldwork team will work closely with you to create the documentation for your project, including a schedule and screening questionnaire
  • Using our database of healthcare users and professionals, supplemented by our community contacts, we will begin finding the participants you need.
  • Full feedback on recruitment progress at all stages of the project to keep you updated on project quotas and delivery.
  • We will source venues and, where required, people to assist you on the day of your research.
  • Once healthcare recruitment is completed you will receive full participant profiles ahead of your research taking place.

To know more about our healthcare services contact Lizzie Coultas on 0161 234 9940 or email  



Becki Pickering

Fieldwork Director

As the Fieldwork Director at Acumen, Becki is responsible for overseeing the qual, quant and healthcare departments and is often the main point of contact for all international research projects. Having been recently elected to the board of the AQR Becki will be sharing some of the knowledge she’s gained during her years in the industry, working with a range of clients on a variety of projects, at research related events and through AQR led initiatives.


Lizzie Somers

Head of Healthcare Fieldwork

Lizzie joined the healthcare team in 2010 after working for a full service research agency in Manchester. Lizzie eventually went on to lead the healthcare team which has expanded significantly in the time she’s been with Acumen and she was also instrumental in establishing Healthcare Opinions, the participant facing element of her department which allows members of the public to sign up for Healthcare specific research. When she’s not absorbed in medical terminology for the latest project she’s working on Lizzie is often enjoying city breaks, watching live bands or trying to expand her repertoire of vegetarian culinary delights.


Jordan Ashall

Senior Fieldwork & Team Manager

Jordan is a key member of the healthcare team, providing senior level support across the department on a variety of projects and leading the team on a number of initiatives, such as increasing our database of healthcare participants. Jordan is always happy to lend his experience to clients during the early stages, scoping out phases of a new projects. This early involvement can really help to ensure the success of the project with clients getting the insights they need and participants feeling engaged and valued.


Vicki Moran

Senior Fieldwork Manager

Vicki is one of the Senior Fieldwork Managers on our healthcare team, working on a range of projects which require the input of both healthcare professionals and people with specific health conditions. Vicki loves the rewarding nature of her work; facilitating research which could ultimately help the lives of people with long term health conditions. Outside of the office Vicki is a keen bargain hunter and can be regularly found scouring vintage fairs and charity shops for that perfect purchase.


Julia Banks

Fieldwork Manager

As a project manager within the Healthcare team, Julia is responsible for handling all aspects of a project’s fieldwork and recruitment, including liaising with clients to keep them regularly updated. What she enjoys most in her role is the opportunity to introduce people with long term health condition to others in their situation, through the research studies she works on and how they all help in the future developments of their treatment. Away from the office Julia is a true crime devotee and is always ready with a list of enthralling podcasts to recommend to her team.


Alan Shirley

Fieldwork Manager

Alan works within the Acumen Healthcare Team, facilitating research with healthcare professionals and patients for interviews and focus groups. He finds the challenging nature of his role particularly rewarding; learning about new topics and then having to find the correct people to fit the brief of the project. As part of his career development, Al has recently completed a number of BHBIA courses which have provided him with in-depth training to support him in his role in research. Outside of his role in Acumen, Al is a keen sports fan and goes to watch Rugby International matches in Twickenham as often as he can. Away from the field he can also be found in his kitchen, cooking up a storm for friends and family.