THE TEAM

Our years of experience in market research recruitment have led us to have a streetwise approach to fieldwork which gives us the edge over other fieldwork agencies. Whether you need general consumers or high calibre, hard to source business respondents, our fieldworkers have the experience to source them.

We take the time to understand the unique demands of your research project, delivering a bespoke solution that gives you the insight that you require.



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Abi Fuller

Managing Director

Abi was central to the creation of Acumen in 2005 and has been a driving force in the success of the business since then. Her role as Managing Director sees her running the business on a day to day basis but she’s still just as happy to roll up her sleeves and help out on a project or work on a particularly tricky brief. She’s an active member of the market research community, speaking at conferences and organising industry events.

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Becki Pickering

Fieldwork Director

As the Fieldwork Director at Acumen, Becki is responsible for overseeing the qual, quant and healthcare departments and is often the main point of contact for all international research projects. Having been recently elected to the board of the AQR Becki will be sharing some of the knowledge she’s gained during her years in the industry, working with a range of clients on a variety of projects, at research related events and through AQR led initiatives.

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Julie Fuller

Founder

Julie Fuller founded Acumen Fieldwork after accumulating nearly 30 years’ experience in the market research industry. In addition to Acumen Fieldwork, Julie was instrumental in the formation of a number of market research companies and sat for two consecutive terms on the Board of the AQR. Within the wider industry Julie has been recognised for her achievements, being awarded the Ginny Valentine Badge of Courage for her pioneering work on Acumonitor.

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Gemma Shevlin

Head of Qualitative Fieldwork

Gemma heads up our busy and thriving qualitative team overseeing the work our project managers in addition to handling her own roster of clients and research projects. A born organiser, Gemma is happiest when she’s working on big multi-stage projects or studies which are logistically challenging. Beyond the day to day demands of her role, Gemma is keen to initiate conversations within the industry, whether that’s providing training to recruiters throughout the UK or speaking to clients about new and innovative approaches to recruitment.

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Dean Cope

Head of Quantitative Fieldwork

Dean leads our busy quant team and works alongside clients to ensure that they are supported throughout the lifecycle of their project and that everything is delivered to the highest standard. Since being in his role, Dean has seen his department’s offering expand from mostly face to face services to the full range of quant services, including online, hall tests and product placement trials. Dean was also integral to Acumen’s nomination for ‘Best Innovation’ at the 2018 MRS Awards.

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Lizzie Coultas

Head of Healthcare Fieldwork

Lizzie joined the healthcare team in 2010 after working for a full service research agency in Manchester. Lizzie eventually went on to lead the healthcare team which has expanded significantly in the time she’s been with Acumen and she was also instrumental in establishing Healthcare Opinions, the participant facing element of her department which allows members of the public to sign up for Healthcare specific research. When she’s not absorbed in medical terminology for the latest project she’s working on Lizzie is often enjoying city breaks, watching live bands or trying to expand her repertoire of vegetarian culinary delights.

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Sarah Chapman

Senior Fieldwork Manager

Sarah is one of the Senior Fieldwork Managers in Acumen’s qualitative team. She came to the company after working in market research for a specialist consultancy which primarily dealt with museums and arts organisations. Since then Sarah has expanded her remit with the full scope of research topics that Acumen cover and is always fascinated to learn about the diverse range of opinions that can come from one single project. Outside of work Sarah keeps busy with baking, karaoke, finding interesting podcasts and organising silent disco events.

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Lee Higgins

Senior Fieldwork Manager

As one of the senior members of the quantitative team Lee works on everything from managing large scale F2F studies, product tests and in-home trials. He’s always happy to lend his knowledge and expertise to his clients to ensure they hit the quotas they need. Lee’s become particularly adept at online research, working alongside our data team to script and deliver online studies. Outside of work, Lee is a big sports fan with a Manchester City season ticket that he’s proudly held onto for over 20 years.

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Sam Garlick

Senior Fieldwork Manager

As a Senior Fieldwork Manager on the qualitative team, Sam is responsible for working with clients on both UK and international research projects. Sam initially joined Acumen working as a recruiter in Research Opinions, gaining invaluable knowledge on what it takes to recruit high quality participants. All of this knowledge has been put to good use on her own projects, as she’s developed a knack for market research with a slightly trickier brief, contributing to Acumen winning in the Best Data Collection (F2F) Award at the 2018 Operations Awards.

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Jordan Ashall

Senior Fieldwork & Team Manager

Jordan is a key member of the healthcare team, providing senior level support across the department on a variety of projects and leading the team on a number of initiatives, such as increasing our database of healthcare participants. Jordan is always happy to lend his experience to clients during the early stages, scoping out phases of a new projects. This early involvement can really help to ensure the success of the project with clients getting the insights they need and participants feeling engaged and valued.

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Cassie Fulton-Downton

Senior Fieldwork Manager

Cassie’s role within the quant team involves managing all fieldwork aspects of a variety of projects; including working with teams of interviewers to overseeing the scripting of questionnaires and data deliverables. Cassie is happiest when she’s out in the field working with clients and interviewers managing projects in person. Her strong work ethic and attention to detail means we always know our projects are in safe hands. Away from research, Cassie loves Yoga and Musicals – with the latter often finding a way of turning up on the office playlist.

 

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Vicki Moran

Senior Fieldwork Manager

Vicki is one of the Senior Fieldwork Managers on our healthcare team, working on a range of projects which require the input of both healthcare professionals and people with specific health conditions. Vicki loves the rewarding nature of her work; facilitating research which could ultimately help the lives of people with long term health conditions. Outside of the office Vicki is a keen bargain hunter and can be regularly found scouring vintage fairs and charity shops for that perfect purchase.

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Maria Ashraf

Senior Fieldwork Manager

Maria works as one of our Senior Fieldwork Managers in Acumen’s qualitative team, working on a wide range of projects and providing training to new members of the team. Maria has demonstrated a real flair for projects with a more complex brief or hard to reach recruitment. She’s been known to find early adopters of new music trends, before it’s become a trend, as well as working on projects which involve economically disadvantaged communities. She combines her natural curiosity for hearing people’s stories with a tenacious approach to recruitment, making even the most challenging projects possible.

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Kelsey Owen

Senior Fieldwork Manager

Kelsey joined Acumen’s qualitative team after getting a taste for market research in her former role in Research Opinions. The experience she gained as a recruiter has really helped in her current role managing the fieldwork for a wide variety of clients in Acumen. What Kelsey loves about her work is that she gets to learn about so many new and interesting products but says the biggest reward is when she works on projects which speak to people who might be marginalised or underrepresented in society.

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Liz Diez

Senior Fieldwork & New Business Manager

Liz joined Acumen’s qualitative team in 2013 after working in the specialised world of market research employee recruitment. She transitioned to fieldwork and quickly got a taste for the role as she progressed to become a senior within her department before adding to her role by overseeing business development. Liz loves spending time in the Lake District, taking time out to enjoy the scenery either on long walks or from inside a kayak. She’s also an avid reader and has often got a list of titles that she can recommend to her team.

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Leanne Cross

Fieldwork Manager

Leanne initially joined Acumen as the Office Manager but after a number of years in that role she transferred to the fieldwork team, ably putting her organisational skills to good use as a Fieldwork Manager. Within that role she’s become a key member of the team, working with the full range of Acumen’s clients on their many varied projects. Leanne also enjoys getting involved in any of the company social events and can always be guaranteed to be the first one to hit the dancefloor.

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James Talbot

Fieldwork Manager

As a member of the fieldwork team James is responsible for managing qualitative projects for a number of Acumen’s clients. He particularly enjoys working on projects which involve exploring new food concepts as he’s fascinated in the development of products before they’re taken to the wider market. With his background in client relationship and project management James has been able to forge strong relationships with our networks of recruiters, which is essential in delivering high quality fieldwork.

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Julia Banks

Fieldwork Manager

As a project manager within the Healthcare team, Julia is responsible for handling all aspects of a project’s fieldwork and recruitment, including liaising with clients to keep them regularly updated. What she enjoys most in her role is the opportunity to introduce people with long term health condition to others in their situation, through the research studies she works on and how they all help in the future developments of their treatment. Away from the office Julia is a true crime devotee and is always ready with a list of enthralling podcasts to recommend to her team.

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Alan Shirley

Fieldwork Manager

Alan works within the Acumen Healthcare Team, facilitating research with healthcare professionals and patients for interviews and focus groups. He finds the challenging nature of his role particularly rewarding; learning about new topics and then having to find the correct people to fit the brief of the project. As part of his career development, Al has recently completed a number of BHBIA courses which have provided him with in-depth training to support him in his role in research. Outside of his role in Acumen, Al is a keen sports fan and goes to watch Rugby International matches in Twickenham as often as he can. Away from the field he can also be found in his kitchen, cooking up a storm for friends and family.

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Becky Coffey

Fieldwork Manager

Becky joined Acumen after spending a number of years working within the market research industry. She particularly enjoys working on projects where she’s able to learn something about whatever we’re researching but finds that the most rewarding part of her job is that no two days are ever the same. Outside of the office Becky loves nothing more than long walks in the Peak District, which lies close to her home in Derbyshire. She also has big plans for winning the lottery so she can indulge in her second favourite hobby of travelling the world.

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Holly Slater

Fieldwork Manager

Holly came to Acumen after working in the market research industry for a number of years, bringing a significant amount of knowledge and expertise to her role in the qualitative department. While the variety of the work is what continually motivates her, she also loves that market research is the rawest way of gaining insights into new products and concepts. Holly particularly enjoys retail projects with one to one sessions because it’s fascinating to hear things directly from the shopper’s perspective.

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Abigail Brown

Fieldwork Manager

Abigail first came to Manchester from her home town of Aberystwyth to study Sociology at the University of Manchester. She loved the city so much that she decided to make it her home and joined the Acumen team as a qualitative fieldwork manager. Since joining the role Abigail has been able to utilise her degree when working on research projects which require varied demographics and human behaviour. She’s also a huge animal lover and, had she not found her career in research, would be pursuing a role which enables her to improve the lives of animals.

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Carina Ealam

Fieldwork Manager

Carina was initially introduced to Acumen while she was studying for her Anthropology degree at the University of Manchester. She joined the company as part of her work experience but after falling in love with both the city and her time in market research, she decided to join the qualitative team on a permanent basis after successfully completing her degree. Now in her role as a qualitative fieldwork manager Carina enjoys the challenges of juggling a wide array of research projects and is able to make use of her degree in some of the insights she gathers. When not busy with Acumen Carina is a big fan of live music and is happiest when she’s exploring Manchester’s gigging scene.

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Becca Hatton

Fieldwork Manager

Becca joined Acumen’s Healthcare team after working for a medical market research agency in South Manchester. Originally from Blackpool, Becca was drawn to Manchester after completing her degree in Zoology at the University of Hull. Within her role at Acumen, Becca is responsible for managing a wide range of healthcare related market research and with a background in biology she’s well suited to the team. Outside of the world of market research Becca is huge fan of the festival scene in the UK and, when she’s not preparing for Glastonbury, she’s often hunting for new live acts in and around Manchester.

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Steve Churchley

Data Analysis Manager

As the Data Analysis Manager at Acumen, Steve is in charge of all the output which is produced from our quantitative research. Steve works on some of our most complex studies and loves nothing more than pulling it altogether to create reports which, in his words, “really make the data sing and dance”. Before working at Acumen, Steve was a freelance software developer and these skills have been invaluable as he also frequently collaborates with our IT team to create bespoke software solutions for the business. Steve devotes his time outside of work to his family, friends and his beloved Manchester United.

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Dan Hassall

Data Analyst

Dan is the data expert behind the work that Acumen’s quant team conduct. He supports the department by taking the raw data from our projects and uses it to create accessible reports for our clients. Dan is also responsible for scripting our online surveys and, thanks to his talent for programming, is also able to build bespoke software for research projects that go beyond what would otherwise be possible. Away from the office Dan is a keen wrestler and also practices Jiu Jitsu.

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Jon Byrne

Head of IT

Jon is an indispensable part of the support team that allows Acumen to operate smoothly and efficiently. As Head of IT he is in charge of the maintenance and management of all our internal systems, as well as providing support and assistance on specific projects which have a technical aspect to them. Jon, as you might expect, loves his tech and is always ready to show you the latest gadget he’s discovered. Away from his work he spends as much time with his growing family as possible taking them on camping trips or weekends away.

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Laura Baxter

Head of Administration and HR

Laura is our Head of HR and is responsible for everything that involves the people who make the business what it is. She’s been instrumental in driving a number of initiatives which have helped to make Acumen the thriving business with a growing workforce. Outside of her role Laura is an avid fan of home renovation TV shows and has even completed some Grand Designs of her own in the form of a garden shed that’s been transformed into an outdoor sports bar – something which allows her to indulge in her second passion of entertaining family and friends.

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Wendy Durn

Head of Compliance

Wendy is the Head of Compliance for the business with a role that encompasses everything from our industry accreditations, including ISO 20252 and the MRS Code of Conduct, to helping to make the business fully compliant with the General Data Protection Regulations. She is also responsible for delivering a number of training packages and has collaborated with the MRS on a series of webinars. Wendy has also been at the forefront of the new recruiter accreditation scheme which is currently in development with the MRS.

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Gareth Dyson

Head of Marketing

Gareth leads the marketing department in his role and is responsible for all of the company’s strategy and marketing material. He’s been with the Fuller Research Group for a number of years, working within a variety of roles, which helps to underpin the work he does now promoting the business and supporting the company’s continued growth. When Gareth isn’t putting together campaigns or writing awards submissions he’s often out and about in Chorlton or watching some obscure film or new play at the theatre.

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Hannah O'Donoghue Hobbs

Marketing Executive

Hannah joined the marketing team after working for a period in Research Opinions. It was her ability to create engaging social media content, that often went viral, which helped her in her current role as marketing executive. She also supports the company by arranging research industry events, most famously appearing on morning television after one of our events was disrupted by a Gorilla escaping at London Zoo. Beyond these minor television commitments Hannah is most often found in the gym or with her head in a great book but the majority of her time is spent with her husband and daughter.

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Molly O'Donoghue

Marketing Executive

Molly joined the marketing team in 2017 and took on the role of marketing executive, with an emphasis on the design and artistic direction of many of the company’s campaigns. With her background in graphic design Molly has become an integral part of the marketing team, using her keen eye for detail and flair for design to help inform the evolution of the company image. Molly is also an avid contributor to the Manchester creative scene and is always on the lookout for a new craft to take up.

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Beth Godfrey

Office Manager

Beth was first introduced to market research through a role as a recruiter in Research Opinions. In 2013 she moved into Acumen as the Office Manager and quickly set about putting her organisational skills to good use by supporting the fieldwork teams with whatever they needed on a day to day basis. She has a number of responsibilities, some of which include booking venues for research, liaising with recruiters to ensure training is current and managing a number of other processes which facilitate the company’s core services. When Beth’s not organising the office she often enjoying time with friends or helping her dogs, Ruby and Walter, with their enormous social media following.

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Anne Webb

Accounting Manager

Anne is the Finance Manager at Acumen overseeing the accounts department to ensure that everything runs with complete efficiency and accuracy. Anne has worked in finance for her entire life in a range of businesses both in the UK and abroad. Away from Acumen Anne is incredibly active taking part in long-distance walking events, running and sailing.

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Mags Poulton

Accounting Assistant

Mags works within Acumen as part of our accounts team. She ensures that all of our systems run smoothly whether that means keeping up to date records on all of our projects or by processing payments for our recruiters and participants. Mags has a great eye for detail and is always guaranteed to get to the bottom of any financial query. Away from the day job, she loves nothing more than long walks and holidays in her caravan.

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Lewis Hesson

IT Technician

Lewis began working within the Fuller Research Group by assisting with market research in Aspect. His interest in the technology of the business led to him undertaking an IT apprenticeship in Acumen before progressing to his current role as the IT Assistant. Lewis supports the business by helping all of the departments in the company with their day to day IT dilemmas and is always on hand to answer any questions the teams may have regarding technical support. Lewis is also an avid gamer but when he’s not online he can often be found enjoying the nightlife in Manchester’s Northern Quarter.