Acumen Field Limited (trading as Acumen Fieldwork) processes your personal data for our legitimate business interest in sourcing participants to take part in market research studies. We process your personal data in accordance with UK and EU Data Protection laws and have in place suitable physical, electronic and managerial procedures to safeguard your data.

This policy outlines how we collect, process and protect your personal data, and your rights with regards to your data.

You can contact Acumen Fieldwork in the following ways:

By phone – 0161 234 9940

By email –

By post – Acumen Fieldwork, 147 Buxton Road, Stockport, SK2 6EQ

Acumen Field Limited is registered as a Data Controller with the Information Commissioner’s Office (ICO). The ICO regulates data protection and privacy matters in the UK. Their website  has information for consumers.

If you are in the European Union, you may address privacy-related inquiries to our EU representative pursuant to Article 27 GDPR:


EU-REP.Global GmbH, Attn: Acumen Fieldwork

Hopfenstr. 1d, 24114 Kiel, Germany


Acumen Field Limited is a company partner of the Market Research Society (MRS) and work strictly in accordance with their Code of Conduct. The MRS website is

Acumen Field Limited is a member of the Association for Qualitative Research

Acumen Field Limited is ISO20252 and Fair Data accredited


Acumen Fieldwork collects personal data using the following methods:

  • From our sub-processors (recruiters) who have recruited you to take part in projects for our clients;
  • Through paper forms you have completed;
  • Through emails and text messages you send to us, or that we send to you;
  • During our conversations with you, whether in person or on the phone. We record our telephone conversations with you;
  • Through your use of community forums in which we participate;
  • Via messages you send to us directly through social media;
  • Using information about you from other organisations where you have given consent for them to share information they have about you with us or, with organisations like us, and where other organisations can lawfully share information on you with us;
  • Information collected independently by online advertising networks (Google for example) through which we place advertisements.


We may collect the following personal data:

  • Personal data transferred by our sub-processors (recruiters) e.g. your name, postcode, occupation, age and gender;
  • ‘Sensitive’ personal data. Due to the nature of some market research projects we may need to process ‘sensitive’ personal data about you. By this we mean personal data such as your racial or ethnic origin, religious beliefs or beliefs of a similar nature, your physical or mental health, trade union membership or sexual life. You would always be told the reason for being asked these questions. Your participation is always optional;
  • Other personal data that we require to fulfil the quotas for some market research projects e.g. whether you have children;
  • Information on what you view, click on and accessthrough our websites. This information may also include where you came to our site from, and where you went when you left it. We also track how often you visit and use our websites. We do this via website cookies (our cookie policy is below);
  • Technical information about the devices you useto access our websites. We collect each device’s unique identifying codes (MAC address or IMEI number) device model, device name, operating system and version, web browser and version and geographic location;
  • The time, date, location and topic of any market research you carry out.


We use the personal data we collect about you for our legitimate interests which include some or all of the following:

  • If you have taken part in market research we will retain your personal data to verify that any future attendance does not exceed the levels recommended by the Market Research Society;
  • To provide you with our website – this requires a certain amount of technical information to work efficiently;
  • To make sure you get any incentives you’re promised;
  • To make a contract with you;
  • To reply to and deal with any questions, suggestions, issues, complaints or disputes you have contacted us about. We may share your data, including our recorded telephone conversations, with our clients to respond to a dispute or complaint that you or they raise about how we carried out the market research on their behalf;
  • To respond to any social media posts or other public comments you might make, whether they are directly to us or about us, our websites, services or other activities;
  • To protect you and our business from any potentially criminal behaviour, including fraud;
  • To power our security measures and services so you can safely access our website. It also lets us do things such as recognise your username and password, as well as reset them if you happen to forget what they are;
  • For internal monitoring and training purposes to check and improve the way we handle our communications with you;
  • For recruitment purposes if you have applied for a position with us including to contact you to discuss a role with us and to assess your suitability;
  • To tell youabout any changes to our services and website. For example, if we change our terms and conditions or this privacy policy;
  • To help us maintain administrative and statutory recordsabout our business so we can better understand who we’ve recruited and pay our taxes.


We recruit individuals to participate in market research on behalf of third parties. We therefore can’t run our business or provide many of the services and incentives you receive from us without sharing your information with other people and organisations from time to time.

Your information may be shared with:

  • Third party companies who have commissioned market research that you take part in. We may share your name, contact details and your responses to the market research;
  • Rewards companieswhich you have signed up to in order for you to receive the incentives we may offer if you complete market research with us. (We may share your name and email address. They may keep this information);
  • Any new business partnerswe may have over time, for example, in the event of a joint venture, reorganisation, business merger or sale that affects us;
  • Our professional advisorsincluding our lawyers and technology consultants when they need it to give us their professional advice;
  • The police, local authorities, Her Majesty’s Revenue and Customs (HMRC), the courts and any other government authority if they ask us to do so (but only if it is lawful);
  • Emergency services or local authorities where there is reason to believe a safeguarding issue exists;
  • Other people who make a ‘subject access request’, where we are allowed to provide your personal data by law.


Any social media posts or comments you send to us (on our Facebook page, for instance) will be shared under the terms of the relevant social media platform (e.g. Facebook or Twitter) on which they’re written and could be made public. Other people, not us, control these platforms. We’re not responsible for this kind of sharing. So before you make any such remarks or observations, you should review the terms and conditions and privacy policies of the social media platforms you use. That way you’ll understand how they will use your information, what information relating to you they will place in the public domain and how you can stop them from doing so if you’re unhappy about it.

It’s worth remembering too that any blog, review, or other posts or comments you make about us, our products and services on any of our blogs, reviews or user community services will be shared with all other members of that service and the public at large.

You should take extra care to ensure that any comments you make on these services are not offensive, insulting or defamatory. Ultimately, you are responsible for ensuring that any comments you make comply with any relevant policy on acceptable use of those services.


Although we’re based in the UK we recruit participants on behalf of clients around the world. If you take part in market research for a client who is not located within the UK or an EU country which provides adequate data protection inline with UK GDPR we will ask your consent before any personal data is transferred.


You have various rights about the processing of your personal data:

  • The right to be informed. You have the right to be informed about the collection and use of your personal data. We do this through this privacy policy. If there is a requirement for any additional data protection information we will advise you of this when we speak to you;
  • The right of access. You have the right to access your data and any supplementary information. If you have registered through the website  you can log in, view or amend the data that you have disclosed to us at any time. You can request details of the personal data we have about you by submitting a subject access request in writing to   Certain exemptions and conditions apply to this right;
  • The right to rectification. If you think that any data we hold about you is incorrect you can request either verbally or in writing for it to be rectified;
  • The right to be forgotten. You have the right to have your personal data erased if the personal data is no longer necessary for the purpose which it was originally collected or processed for. If you originally gave consent for your data to be held you can withdraw consent. We reserve the right not to comply with any enquiries or requests we receive about the information we collect, where we may lawfully do so. For example, if we have reason to believe that a request is malicious, technically impossible, involves disproportionate effort or could be harmful to others;
  • The right to object. You have the right to object to the processing of your personal data.
  • The right to restrict processing. You can request the restriction or suppression of your personal data under certain circumstances.

More information on your data protection rights can be found on the ICO website

If you have any worries or complaints about the way we use your information, please don’t hesitate to get in touch with us. We’ll do our very best to set your mind at rest or if anything is wrong to put things right. And if, for whatever reason, you feel we’re not meeting the exceptionally high standards we expect of ourselves, you’re within your rights to tell the UK Information Commissioner’s Office (ICO).


Every user who visits this site does so at their own risk. We offer no guarantees as to the accuracy or completeness of the information on this site and assume no responsibility for any errors or omissions in the contents of the site. Additionally we cannot be held responsible for the presence or absence of computer viruses or other bugs which third parties may embed in or attach to this Site without our knowledge or consent. No parties, including Acumen Fieldwork, who are involved in the creation, production or delivery of this site, or whose materials or information appear in this site assumes or accepts any liability for any costs, losses, damages arising out of the user’s access to our site or with the unavailability or failure of performance of this site for any reason.

This website contains links to other websites you may find useful. Once you leave this website we have no control over the content or security of other websites.


We will need to update this policy from time to time as our business changes. Please look out for the flags on our websites and materials which indicate we have changed this policy. If you continue to provide us with information or use our services after we’ve changed our policy, we’ll take it that you accept the changes.


Cookies are a small text file that is placed on your computer, tablet or mobile phone when you access our website. They are not harmful to your devices and allow you to use many of the useful features of our website.

Cookies have a lifetime. Some only last until you close your browser or a short time. These are called ‘session cookies’. Some last longer though, for example, to enable a website to recognise you when you return to them. These are called ‘persistent cookies’.

Cookies placed directly by a website owner (like us) are known as ‘first party cookies’ and most modern websites also use technology provided by other people/businesses, for example to provide online advertising. Cookies placed by other parties are known as ‘third party cookies’.


By continuing to use our website you are agreeing to our use of cookies. To manage all cookies placed on your computer, mobile phone or tablet device through your web browser settings, please consult your browser’s guide or visit   or   for more information. Some browsers are more sophisticated than others in managing these technologies, so if you want greater controls, it would be worth comparing a few of them. To manage cookies on your mobile phone please refer to your user manual.

If you are particularly concerned about third party cookies, you can often opt-out directly (such as Google Analytics, please visit   ). Note, these providers may use cookies to power their opt-out service, so if you change your browser settings to block all cookies, their opt-out service may cease to work and you may still receive adverts.

Our website is designed to use cookies, so if you choose not to allow cookies you may not be able to access all of the features we provide (particularly if you are using a public computer), your browsing experience may become less personal to you and contain more error messages.