Our large qualitative research agency team are on hand to help with all your research queries. We’ve got years of experience working with big brands, large agencies and boutique market research companies. Our award-winning research team has been recognised throughout our industry, with a reputation for lateral thinking and problem solving that seeks to answer the questions at the heart of your brief.

We provide a tailored approach which begins from our earliest conversations and continues with your dedicated project manager who will keep you updated throughout the research process.

We’re adept at managing all aspects of market research logistics but, when it comes to qualitative research, our agency relishes any opportunity to find those participants who will really light up your project. We have our own in-house recruitment team with access to a national database of over 100,000 participants but can go beyond this to find niche or hard to reach people for any type of research.

We’re happy to discuss any research methodology and will provide transparent and practical advice on the feasibility of your project. Some of the more common types of qualitative market research services we regularly provide are:

  • Focus Groups
  • Interviews and IDI’s
  • Workshops
  • In-home research
  • Online Communities
  • Accompanied Shops
  • Customer and Stakeholder Events
  • Recruitment from Client Lists


We want to make working with us as easy as possible and are known among qualititative research companies for offering transparent and pragmatic support at every stage of the research process. Here’s some of what you can expect from our qualitative agency team at Acumen:

  • As soon as we receive your brief we will get to work creating a full schedule to deliver your project within the times and budgets you need.
  • We will create all documentation, including screening questionnaires and supporting paperwork.
  • We will use our network of over 700 recruiters throughout the UK to put your project into field and find the participants needed.
  • Your dedicated project manager will keep you updated at all stages of the recruitment process.
  • We will source venues and, where required, people to assist you on the day of your research.
  • We will verify each person recruited for your research through Acumonitor and pre-check participants to ensure they meet the research criteria.
  • Once recruitment is completed you will receive full participant profiles ahead of your research taking place.

To know more about our qualitative resarch services contact Gemma Shevlin on 0161 234 9940 or email gemma.shevlin@acumenfieldwork.com



Holly Slater

Qualitative and Quantitative Lead

Holly is fortunate enough to have the Peak District right on her doorstep and takes full advantage by spending her free time taking her dog Maverick on long treks around the countryside. No news on how Maverick feels about this but let’s assume he’s a happy chappy with Holly keeping him company.

Holly’s claim to fame is that she once had afternoon tea with Richard Hammond: Despite her drink of choice being a Cosmo. Guess you can’t have everything in life.


Sam Garlick

Qualitative Lead

Sam enjoys the simple things in life. If those simple things include a minimum of 3 trips to Italy each year – and we’re stressing the word minimum. The only thing which occupies more of her time is falling down a Youtube hole and losing hours of her evening –  we’ve all been there!

When she’s not planning her next jaunt to Italy you can find Sam curled up with her cat watching Manchester City win.



Victoria Chapleo

Recruitment Lead

Vic heads up our recruitment team. She’s one of the originals and has been here since fax machine were around. She’s seen every research subject matter possible come through the team at some point!

At home I’m a bit of a neat freak and spend far too much time looking at paint samples and moving cushions around my house – so much so that it’s become like the Golden Gate Bridge; by the time I’ve perfected the decoration of the rooms it’s time to start all over again.


Erin Finerty

Senior Recruitment Specialist

During her free time, you can often find Erin spending time with her friends and family; going out for meals or having parties at home.

She’s a huge lover of travel and have been on a big trip around the world with my other half, in addition to exploring new cities and countries. She likes to keep herself busy, but if she’s not out and about you will find her snuggled up on the sofa binge watching the Real Housewives!


Samuel Brown

Project Manager

With a Bachelors degree in Politics and International Relations, and a Masters in Diplomacy and Foreign Policy, Samuel knows about the importance of research. It’s something he’s passionate about and hopes to use it to one day pursue his interest in politics.

Outside of work, Samuel can regularly be found hitting Manchester’s famous Canal Street, often ending up in a Karaoke bar blasting out renditions of his favourite throwbacks from the 2000’s. Can he sing? He says not. Will that stop him? Not a chance!


Emily Basnett

Senior Recruitment Specialist

Before joining the company Emily worked in the Manchester Hospitality Industry, so she’s always the one making cocktails at any work party – or any party in general.

A mother to a little boy who keeps her very busy, and an eclectic lover of music. You’ll most likely find her blasting out Pop Punk or singing Celine at the top of her lungs!

Emily’s idea of a dream holiday is filled with sun, great food and wine and good book!