Acumen are proud to have supported a BOBI Award winning project!

We’re so proud to announce that a project we supported has been named Best Business Impact Winner at the 2025 BOBI Awards!

Led by Perrigo and RedLeaf Research, “Changing the Conversation” tackled a complex and critical challenge, namely, understanding the real conversations happening in pharmacies around pain relief and sleep aids, particularly those containing codeine and diphenhydramine.

The insights uncovered were powerful, highlighting clear gaps in knowledge and confidence. These findings then directly shaped two training programmes and influenced a shift in how healthcare professionals are educated.

The result? Better support for pharmacists, more informed recommendations, and a measurable uplift in sales.

Acumen Fieldwork was proud to play a supporting role in this project, working alongside M3 Global and Wills Data. Our focus was on delivering high quality, real-world fieldwork to help uncover the insights that made all the difference.

This award is a fantastic example of how collaboration, research, and fieldwork come together to create meaningful business outcomes.

Huge congratulations to the teams at Perrigo and RedLeaf, we’re proud to have been part of it.

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