Over the past 20 years, we’ve delivered all our healthcare research under the wider Acumen umbrella. From patient studies to work involving healthcare professionals and clinical environments, it’s been some of the most complex, sensitive and rewarding fieldwork we’ve supported.
What became increasingly clear is that healthcare isn’t just another sector sitting neatly alongside the rest. It operates differently to the consumer market. The regulatory landscape is tighter, the documentation requirements are more rigorous, and the conversations themselves often carry real emotional weight.
Rather than treating healthcare fieldwork as a bolt-on specialism, we decided it deserved its own focus.
That’s why we’ve launched Acumen Health.
Acumen Health is our dedicated arm built specifically for healthcare fieldwork, underpinned by compliance-led processes, in-house project delivery and teams who understand the nuance of working in clinical and regulated settings.
For us, this isn’t about creating something separate from who we are. It’s about refining and strengthening what we were already doing well. The principles of our fieldwork haven’t changed, meticulous recruitment, secure data practices and rigorous delivery have always been part of how we work. Acumen Health simply gives that expertise a clearer home.
At the same time, we’re conscious that healthcare research must never lose its human core. Behind every brief are patients, professionals and lived experiences that deserve respect. The operational side matters enormously, but so does tone, sensitivity and trust.
Acumen Health brings those elements together in one clear, intentional offer. It represents our continued investment in raising standards within healthcare fieldwork, and our commitment to delivering research that is rigorous, responsible and genuinely people-first.
We’re incredibly proud to see it formally launch and excited about what comes next.
You can visit Acumen Health by clicking here.
