Attitudes toward AI and healthcare



AI has well and truly wandered into the healthcare conversation. People are using it to check symptoms, make sense of advice, decide whether something needs a professional opinion, and occasionally frighten themselves at 11pm because the internet is, as ever, a calm and measured place.

But our latest Healthcare Pulse survey suggests the public view of AI is more interesting than “yes please” or “absolutely not”. People can see where AI might help, especially when they need quick guidance or a steer on what to do next. They are just much less keen when AI starts edging into the territory of human judgement, reassurance and clinical responsibility.

Inside the report, we look at:


  • Where UK consumers are already using AI in their health journeys
  • How much people really trust AI-generated health advice
  • Which health concerns feel suitable for AI-supported guidance
  • Where people still want a human firmly in the loop
  • Why “AI in healthcare” is too broad a question to be useful on its own
  • How age shapes trust, optimism and comfort with AI
  • What healthcare teams need to understand before designing, testing or communicating AI-supported services


The findings show that AI does have a place in healthcare, but it needs to know its place. Consumers are more open to AI when it supports early guidance, triage and understanding.

They are more cautious when symptoms feel serious, uncertain or emotionally loaded. For healthcare teams, that creates a much better question than “will people use AI?”

The better question is: where do people trust AI, where do they hesitate, and what makes the difference between helpful support and a digital system that feels a bit too sure of itself?



Download the report to see where people trust AI in healthcare, where they hesitate, and what healthcare teams need to understand before designing services around it.