Overview
In 2024, we were commissioned by Verian Group to recruit 600 young people aged 9–22 to take part in face-to-face interviews for Module 8 of the UK Covid-19 Inquiry. The study explored how children and young people experienced the pandemic, how they adapted to change, and its impact on their lives.
Approach
The first 300 participants represented a broad mix of ethnicities, genders, socioeconomic backgrounds, disabilities, and special educational needs. The second phase focused on seldom-heard voices, including those in care, detention, temporary or overcrowded housing, or engaging with social services, mental-health or justice systems, or seeking asylum.
Recruiting such vulnerable audiences required a highly considered, mixed-method strategy. Alongside our 250,000-plus participant database, our team partnered with youth organisations, community centres, charities, councils, and public spaces. Additional support and guidance came from safeguarding officers, social workers, and other relevant professionals.
To extend reach, we used social-media groups, personal contacts, and outreach to schools and colleges. Phone calls, Zoom meetings, and in-person visits with organisations helped verify the project’s legitimacy, answer questions, and build trust. Communication style was key to reaching guarded communities, prioritising comfort, transparency, and participant autonomy.
Specialised training equipped the team to manage sensitive conversations empathetically and safely. Breaks were offered during screening calls when needed, and a clear safeguarding process was followed throughout. Inclusive, age-appropriate language was used in collaboration with the client, with weekly video calls ensuring alignment and transparency.
Results
The project received overwhelmingly positive feedback from participants and families. Many expressed gratitude for the opportunity to share their experiences and contribute to national understanding of the pandemic’s effects. Post-session surveys highlighted appreciation for the respectful, comfortable environment and a sense of purpose in contributing to potential policy change.
One testimonial summed it up:
“Well handled, with careful consideration for the welfare of all involved. A professional and worthy research project with staff at all levels offering excellent communication, authentic knowledge, and empathy.”
In September 2025, the Inquiry published this landmark report, featuring the powerful stories shared by young people across the UK.
Read the full report here.
It was a privilege for us to contribute to such a historic study and help ensure that the voices of resilient and inspiring young people were heard.
