Quantitative Case Study – Online Market Sizing



The Study

At Acumen we're always happy to work with clients wherever they are in the process of creating their brief. Often people have a clear idea of the parameters of their research but increasingly clients will ask for our guidance on the feasibility and practical solutions needed for their project. We were recently commissioned by a well-known retailer to provide data for an online market sizing project. The results of this were intended to help the retailer get an overall picture of the market but with a specific segmentation to clearly market different demographics within the market.

Our Approach

To achieve this Acumen conducted 1700 online interviews via and number of panels which we have access to and then structures the sampling to match the clients needs of an overall market sizing exercise and the segmentation required. Quality was implemented in the programming and data delivery stages, helping the client with additional requests outside the original brief.

The Outcome

Due to the way we structured this project we were able to be flexible to the client’s needs whilst supporting them through a demanding report period. Not only did this approach allow the client to get the most out of their data, something which is important to us, but we also delivered the project within a total timescale of 2 weeks.