The Study
At Acumen as part of our quantitative market research services we’re always happy to work with clients wherever they are in the process of creating their brief. Often people have a clear idea of the parameters of their research but increasingly clients will ask for our guidance on the feasibility and practical solutions needed for their project. We were recently commissioned by a well-known retailer to provide data for an online market sizing project. The results of this were intended to help the retailer get an overall picture of the market but with a specific segmentation to clearly market different demographics within the market.
Our Approach
To achieve this Acumen conducted 1700 online interviews via a number of panels which we have access to and then structured the sampling to match the client’s needs of an overall market sizing exercise and the segmentation required. Quality was implemented in the programming and data delivery stages, helping the client with additional requests outside the original brief.
The Outcome
Due to the way we structured this project we were able to be flexible to the client’s needs whilst supporting them through a demanding report period. Not only did this approach allow the client to get the most out of their data, something which is important to us, but we also delivered the project within a total timescale of 2 weeks.
see also a case study our award winning quantitative research for the GLC
The Study
A leading footwear brand wanted to know more about the purchase process that consumers go through when buying new shoes. They were interested in collecting sample data across a variety of markets including the UK, US, China, France and South Korea.
Our Approach
The quantitative market research team in Acumen have networks of interviewers throughout the UK and partners who can provide on-street interviewers throughout Europe and much of the world. We collaborated with them to create a schedule and a quota which would ensure we could meet the number of completes the client required in the time that was needed. The team used their own app to capture the data the client needed, positioning interviewers so that they could intercept shoppers and perform exit interviews. As this project was being conducted across multiple countries our survey also had to be formatted to the linguistic needs of that location.
We were able to program the survey for all countries ensuring that questions and responses were accurately collected in a consistent format which ensured data delivery was a quick and smooth process.
The Outcome
We were able to meet the clients required quotas providing them with a full picture of the consumer purchase process across a number of markets with complete accuracy and consistency. The client was then able to incorporate this into a number of campaigns which targeted potential customers with POS advertising and promotional material based on the analysis of the data we provided.
