Leading Medical Marketing Company

With a dedicated team for healthcare research and experience of working and advising on a wide range of projects, Acumen are one of the UK’s leading medical marketing companies.

We are vastly experienced in all aspects of market research, but also appreciate that medical marketing requires different skills and bespoke knowledge.

This is why we established a team to focus entirely on healthcare market research, working with sensitivity and also the ability to call upon our own network of healthcare users and professionals to get the insights you need.

At Acumen, we are renowned for using innovative approaches to gain detailed insights and this is demonstrated in our case studies in the medical field. Please take the time to read some of the details for the case studies below to see how we have delivered the level of insight required.

One project saw us work on a project that studied the pathway to recovery for drug users recovering from Hepatitis C.

Our database of existing healthcare users was of prime importance, it enabled us to quickly ascertain the feasibility of the study – ultimately the project was feasible and we were able to deliver the required level of research.

Further details

In another project, we worked with a pharmaceutical company who had developed a new app, the aim to see if the app was providing the help and support intended.

We worked to find how those with asthma used the app – the hope of the manufacturer being they would record details of inhaler use and so this could help showcase patterns of usage and habits.

Again, our database of users was beneficial, but we also turned to social media to find further participants. This highlighted our knowledge of innovative ways to gain participants – those active on social media on mobile devices who responded likely to also be regular users of apps and so suitable candidates.

Further details of this case study

Medical Research Specialism

Focussing on healthcare ensures we have the following advantages

  • We can advise and help ascertain the suitability of studies and projects and also work with you to find the best methods for finding the data
  • Clients benefit from our UK-wide database of healthcare users and professionals – this enables us to quickly find suitable candidates. Working with partners also provides us with global users.
  • Experience of working in this sector means we appreciate the unique challenges and concerns including the need to work with complete sensitivity
  • We hold industry accreditations
  • We have experience in the recruitment and management of human factors research, medical device usability and pharmaceutical market research

How We Work With You

Healthcare research must be handled with sensitivity. To ensure this, we work in the following manner.

We discuss your research and take the time to understand the intricacies of your project.

Our dedicated medical fieldwork team will work with you to create documentation for your project, this will include a full schedule as well as a screening questionnaire

By utilising our database of healthcare users and professionals and, as required, our community contacts, we will work to find the participants you need.

At all stages, full feedback on the recruitment process is available and so you will always have insight into project quotas and delivery

All venues can be sourced by us and people provided to assist on the day as required. We also have our own facilities which can be the perfect setting for undertaking group and face-to-face sessions.

Once healthcare recruitment is completed you will receive full participant profiles ahead of your research taking place.

Medical Market Research – Research Method

While the precise nature of research will always vary by project, please be assured that we are experts in all aspects of quantitative and qualitative market research.

For medical research, the methodologies listed below are also potentially suitable though please note that this list is not intended to be exhaustive.

  • Focus groups / interviews
  • In-home interviews
  • In-work interviews
  • Usability studies
  • Health economics and outcomes research
  • Participant diaries
  • Fieldwork research with healthcare users, patients and professionals

About Acumen

Our large medical marketing research team are on hand to help with all your research queries. We’ve got years of experience working with a wide range of healthcare users and companies who work in this field. 

Our award-winning research team has been recognised throughout our industry, with a reputation for lateral thinking and problem solving that seeks to answer the questions at the heart of your brief.

We provide a tailored approach which begins from our earliest conversations and continues with your dedicated project manager who will keep you updated throughout the research process.

We’re happy to discuss any research methodology and will provide transparent and practical advice on the feasibility of your project.

Further details on our healthcare research services

Meet our Team

Please call us on 0161 234 9440 or use our Contact Form to discuss your requirements for market research.