Market research for healthcare

Acumen are specialists in fieldwork for market research in healthcare.

Our dedicated healthcare fieldwork market research team are highly trained and experienced in studies involving healthcare professionals and healthcare users.

We are UK experts in the recruitment and management of human factors research, medical device usability and pharmaceutical market research.

If you would like to find out more about our healthcare market research services, get in touch with us for a quote, no matter how big or small your project.



Why Acumen for healthcare market research?

Our clients value the skills and knowledge that we have gained from years of working in the healthcare market sector. We’re able to discuss the feasibility of projects and advise on how to engage participants effectively, right from day one.

Acumen has its own UK-wide database of healthcare professionals and healthcare users that means we can cover the full range of medical specialisms, as well as disease areas. 

And we have further scope and reach than traditional recruitment because we work with a number of organisations and we have strong community partnerships.


Our healthcare market research team

Working within the healthcare sector holds different challenges to consumer research – and rewards too. We have invested in our healthcare fieldwork team, and they have the highest level of industry accreditation, professionalism and sensitivity.

Our team feel particularly rewarded by facilitating research that could ultimately help the lives of people with long-term health conditions. 

And they welcome the opportunity their work gives them to introduce people with long-term health conditions to others in their situation, through the research studies.


If you’d like to work with Acumen’s professional team of healthcare fieldwork market researchers, contact us to talk about your project and get a quote.



Healthcare market research services

At Acumen, we’re confident across all areas of medical market research, qualitative as well as quantitative. These are some of the services and methodologies that we offer:

  • Focus Groups and Interviews – in person and remote
  • In-home and in-work interviews
  • Usability studies
  • Participant diaries
  • Fieldwork research with healthcare users, patients and carers for a range of conditions
  • Fieldwork research with healthcare professionals in all industries, all levels of seniority
  • Health economics and outcomes research


Doing medical market research on with us

What can you expect when you work with our team of healthcare market research specialists? These five steps show you our client journey when you conduct market research for healthcare with the experts at Acumen.

Step 1: We will take the time to discuss your research, understanding the requirements of your project, and any sensitivities. Then we’ll work closely with you to create the documentation for your research project, such as schedules and screening questionnaires.

Step 2: We will begin finding the participants you needUsing our database of healthcare users and professionals, supplemented by our community contacts, .

Step 3: We will feedback at all stages of the project will keep you updated on quotas and delivery

Step 4: We will source venues and people to assist you on the day of your research if required.

Step 5: Once healthcare recruitment is completed you will receive full participant profiles ahead of your research taking place.

Here are two case studies that showcase our work in this area:




Your market study for healthcare – next steps

Contact us to take the next steps with Acumen. Find out more about working with our team of specialist healthcare fieldwork market researchers. We’ll talk to you about shaping your study and various options, and provide a quote.


At Acumen we strive to create long-lasting partnerships with our clients, growing with them on every project while delivering the same high quality fieldwork that enables them to achieve the results they need. 

We have worked with clients like YouGov, Royal London and Join the Dots. We look forward to starting a partnership with you and helping you meet your healthcare research needs.