Market Research Manchester

Acumen are leading market research experts based in Manchester but cover the globe with our unerring ability to produce market insights that will propel your business forward.

We strive to be different. We have a huge range of methods for acquiring detailed market research and also embrace change and new technologies to find new ways of bringing accurate insight.

Our work is also underpinned by rigorous quality controls, ensuring any client can be confident that the market research we deliver can be trusted and acted upon.

As you would expect of any market research company, we are experts in both quantitative and qualitative research and have dedicated teams for both.

We also have an in-house team of data analysts, these embedded within the research teams – this ensures that any client can receive the insights they require in any format and follow-up queries can be quickly addressed.


Market Research Manchester – Quantitative Research

Our quant team has been recognised for the quality of its work with nominations for awards at the MRS Awards and the affiliated Operations Awards.

For clients in Manchester and the north west, we regularly provide the following services:

  • Online / CATI
  • On-street
  • In store
  • Exit interviews
  • Hall / Taste tests
  • Product placement / i-HUTs
  • Mystery shopping
  • User testing

We are happy to consult with you to discuss your requirements, what you hope to get from the research and then suggest the best plan of approach. 

We strive to work as if we were a part of your team – available to answer queries and accountable. 


Market Research Manchester – Qualitative Research

While quantitative research looks for the trends, the quick answers and opinion, qualitative research looks to get in-depth responses.

For any project, you would have a dedicated project manager. On receiving a brief, we would create a full schedule and plan to deliver your project on time and budget. 

Our team would provide all documentation and use our network of more than 700 recruiters to find suitable participants for your needs.

We will also source venues – we have two dedicated viewing centres in Manchester and Stockport, these the equal of any such facility with a range of state-of-the-art recording equipment.


We Can Advise

Being local helps.

You may simply need a market research company to fulfil your brief.

However, in many cases we find that while an organisation knows it needs market research, they need help to shape the proposition. 

We are happy to sit down and consult, helping you shape the ideal research plan. Our consultations are detailed, enabling us to fully understand the project and ensure we deliver the research that is of most value. 

We strive to develop on-going relationships with clients and much of our success has been based on repeat business and word of mouth recommendation between Manchester businesses.


Our Experience

We were set up to shift the balance so that quality market research wasn’t solely the preserve of London, we bring the level of service and experience of leading London market research experts to the north west.

The proof is in our case studies and past clients. Please take some time to view our past work, this shows how we worked with clients to understand their needs, advise as appropriate and deliver the findings that could benefit their business.

We work with businesses of all sizes across all sectors and can tailor our offering to any budget. We can deliver in-person insights or work with online communities to deliver a large scale of research on a limited budget.

Read past case studies

Our standards are also demonstrated by our awards, accreditations and certificates for data usage – you can find out more on this site.

We also have a bespoke verification programme called Acumonitor, this verifies all participants. We take every step to ensure you can be confident in the validity of the research and analysis we provide.

Acumonitor is an example of how we are actively looking to drive the standards of market research forward – you can read more and watch a short video that explains more.


Global Networks

We are based in Manchester but that does not mean our influence is confined to the M postcode. When a client requires global data, we can deliver.

We have networks around the world and so can source data from any location – you might be a Manchester business looking for insights on European customers for instance. 

We listed case studies above – the footwear company is a good example of how we utilise our global networks. 


Contact Us

On this site, there are contact details for every manager, so you can get in touch with any member of the team and discuss your requirements.

Whether you require further information, would benefit from an obligation-free quote, or simply want to discuss how to approach your market research requirements, please do get in touch.

Call us on 0161 234 9940 or use our Contact Form. 


About Manchester

Manchester is one of the world’s great cities (OK, we’re biased) – it is a major city in the north west of England with a population close to 550,000 – this rises to beyond three million for the wider, Greater Manchester region.

Manchester, though, is about much more than numbers. It is a city of significance, history and cultural heritage.

The city exists in the record books from Roman times as Mamucium, a fort established in around AD 79.

Centuries later, with the industrial revolution, Manchester became a globally important city – a status it has held ever since.  

The Manchester Ship Canal linked Manchester to the Irish Sea, and rest is history – Manchester became the world’s first industrialised city. The wider region became a hub of industry.

Manchester is now a leading city in other fields, including culture, sport and also engineering.

The city has two renowned football teams – Manchester City and United, both multiple winners of the Premier League. Lancashire Cricket also play at Old Trafford in Manchester, and  the city boasts world class cycling and swimming facilities.

Famous Mancunians include L.S Lowry, Liam and Noel Gallagher, David Lloyd-George, Morrissey and Mike Atherton. We could have listed hundreds more.