We’re ISO 20252 Certified. Here’s Why That Actually Matters.

We’re pleased to share that Acumen Fieldwork is ISO 20252 certified!

Now, we know certifications can sometimes feel like something that lives quietly in the footer of a website or on pages of a cred deck. But in research, this one carries real weight.

ISO 20252 is the international quality standard developed specifically for market, opinion and social research. It looks at how projects are designed, how recruitment is managed, how data is handled, how processes are documented and how accountability is maintained. In other words, it examines the bits that truly underpin trustworthy research.

And it’s thorough... really, really thorough. The audit isn’t a quick glance over a policy document. It’s a deep dive into how we actually operate, from screeners and consent processes to data security, supplier management and project controls. It asks one simple question in lots of different ways: are you doing what you say you do, and can you prove it?

For us, that answer is yes.

But what matters more than the certificate itself is what it represents. It reflects a team who care about getting things right. A culture where details are checked, participant experience is protected and data is handled with rigour. It’s about consistency, transparency and processes that stand up to scrutiny, whether anyone is watching or not.

To the surprise of no one, quality in fieldwork isn’t glamorous. It’s the quiet discipline behind the scenes. It’s clear documentation. It’s robust recruitment. It’s secure systems. It’s having the confidence to say no when something doesn’t meet the standard.

That’s the work our team does every day.

So yes, we’re ISO 20252 certified. We’re proud of that. But more importantly, we’re proud of the people who make it possible, the project managers, recruiters, IT team and admin staff who keep the wheels turning and the standards exactly where they should be.

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