LGBTQ+ Collective Update: Charity Bake Sale

27th August 2025


The Fuller Research Group is abuzz with movement and energy. Following Research Opinions’ recent opportunity to march with the Market Research Society at their debut London Pride appearance, there is some real momentum behind the LGBTQ+ collective now with everyone wanting to get involved.

There have been a lot of behind-the-scenes discussions as to how we can be more inclusive in a customer facing industry and we’ve already seen changes implemented at the ground level. From asking for pronouns as a standard, to pushing to use non-binary inclusive language and questions in our research, every little helps – especially considering the distance yet to go.

There is a lot of talk of needing to change the status-quo but not enough action; steps like these are incredibly important to educate and change the unconscious bias people have approaching trans and queer identities.

In line with Manchester Pride this month, we organised an LGBTQ+ charity bake sale which took place on Thursday 21st August in our Chapel Street office. This has been contributed to from all sides of the company, and it’s been so nice to see how everyone has come together for this.

All the proceeds have gone to the LGBT foundation which provides crucial support and resources to the LGBTQ+ community in and around Manchester. The money raised at the bake sale was matched by FRG with a donation to Medical Aid for Palestinians, which supports vital medical relief efforts for the people affected by the ongoing atrocities in Gaza.

Links to both charities can be found here:

https://www.map.org.uk/

https://lgbt.foundation/

It’s warming to see the amount of traction and interest the collective has gotten internally here at the Fuller Research Group. From our ‘Senior Queers’ all the way to each and every ally, it’s important we all stand up and be counted in making a difference to queer lives and to challenge the outdated bigotry that we’d all rather see behind us.

Written by Oscar Butler, Recruitment Specialist at Research Opinions


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