We’re delighted to announce that Becki Pickering (formerly Harrison), Fieldwork Director at Acumen, has been voted onto the board of the AQR.
After being nominated to stand by peers within the industry, Becki stood on a platform of representing the voices of field and recruitment providers in the industry, a section which is often overlooked by other industry bodies. Her promise to work on the behalf of that sector proved popular with the voting members of the AQR who saw her take up her role as a Board Member.
The Association for Qualitative Research represents the needs and interests of the qualitative research industry by providing a hub for members where they can access both training and support through a number of platforms, initiatives and events. Through her experience within the market research industry Becki hopes to bring fresh perspectives on the benefits of combining new and traditional methods of recruitment in order to increase engagement and promote research to new audiences.