Quantitative market research services


If you’re bringing a new product or service to market, or work for a research agency that needs specialist support, Acumen has all the quantitative market research services you need to make your venture a success.

Acumen is an award-winning market research agency with exceptional in-depth fieldwork know-how. We offer a range of quant research services including surveys, user testing, interviews, hall tests and more. We work with large and small organisations, and approach every project with the same care and attention.

If you need quantitative data for your target market and would like to speak to us about the services we offer, get in touch with our team.

 

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Examples of quantitative market research

Quantitative market research is all about capturing numbers or data that can be quantified. For example, ’50% of respondents to our survey say they plan to replace your product in the next year’. Ouch.

Qualitative data qualifies what the respondents feel about a product. ‘Why are they buying a new product?’ ‘What would need to happen for them to keep yours?’ These sorts of questions are better asked one-on-one, to smaller groups where you know the respondent is within your target market and knows your brand.

Some research methods like user testing or interviews may gather both quantitative and qualitative data in one session. Others like surveys (quant) and focus groups (qual) sit firmly in one camp or the other.

 

Analysing market research data

In addition to gathering information, part of any market research is analysing the data. What do the figures reveal or forecast about people’s behaviour, tastes and habits? And how can that be used to influence your product, marketing plans, and even your organisation’s future? Should you focus your investment in a certain area because of clear trends in your data, for example?

Part of Acumen’s success is because of the way our quant team works. We do all of our quantitative market research in house. Our fieldworkers sit alongside our data team, to ensure each project receives the full attention it deserves.

This close collaboration across disciplines allows us to deliver meaningful insights throughout the project, regardless of your budget or timescale.

 

Our quantitative market research methods

Below are the main quantitative market research services we offer directly to organisations in search of fresh and highly relevant market data, and to other research agencies:

  • Online and computer assisted telephone interviewing (CATI)
  • On street and in store interviews
  • Exit Interviews
  • Hall Tests and Taste Tests
  • User Testing 
  • Product Placement and In-Home user testing (i-HUTs)
  • Mystery Shopping

Please get in touch if you’d like to discuss any of the services above. We offer fieldwork in the UK and international markets. Take a look at our case studies to explore the work we’ve done and its impact in different market sectors.

 

Working with our quant research team

We like to work as your consultative partners, discussing your brief and then designing all elements of your quantitative research.

We’ll create all documentation to support your project, and offer full survey scripting. We have capacity to manage quotas in real time and supply regular updates from the fieldwork team.

After the fieldwork is undertaken, the data analysis is completed by our in-house team and delivered in an easy-to-read format. Ten percent of all data collected is verified, and we also use our bespoke Acumonitor system to ensure participants match the exact criteria for the project. 

Click here to meet our expert team of quantitative fieldworkers and data analysts. We are specialists in market research management.

 

More about Acumen

Our award-winning market research agency has a reputation for lateral thinking and problem solving that seeks to answer the questions at the heart of your brief.

We provide a tailored, full service approach which begins from our earliest conversations and continues with your dedicated project manager who will keep you updated throughout the research process.

We’re happy to discuss any research methodology and will provide transparent and practical advice on the feasibility of your project.

Please call us on 0161 234 9440 or use our Contact Form to discuss your requirements for market research.