RECRUITMENT



High quality research starts with the right participants. That’s why we partner closely with our sister company, Research Opinions, to find the perfect participants for every project. 

By combining Acumen’s fieldwork experience with Research Opinions’ in-house recruitment expertise, we make sure your studies reach the most relevant and engaged audiences, including healthcare professionals to everyday consumers. 

Our approach 

Award-winning expertise 

With years of experience working with household brands, large agencies and boutique market research companies, our award-winning research team is recognised throughout the market research industry. We apply dedicated sector expertise to every project, with specialist teams managing recruitment for healthcare fieldwork, human factors, usability studies, and medical research projects. 

Support when you need it most 

Sometimes the challenge is knowing where to start. Our qualitative team is on hand to help with all your research queries, from early proposal writing support through to participant recruitment. Whatever the stage, you can expect open and consistent communication from your dedicated project manager, who will keep you updated and reassured throughout the process. 

The right recruitment for the right questions 

We work closely with you to get to the heart of your brief and ensure we’re asking the right questions to uncover the insights that matter most. While we manage all aspects of market research logistics, our team particularly relishes finding the perfect participants who will truly bring your qualitative research to life. 

Commitment to excellence 

Research Opinions’ Excellent Trustpilot rating reflects our clients’ high satisfaction and the reliability of our recruitment process. 

Recruiting the perfect participant for your project 

We manage the majority of our recruitment in-house, including over 80% for qualitative projects and almost all for healthcare studies, giving us full oversight of quality and participant fit. 

Our in-house team has access to a UK-wide online community of over 250,000 participants and also recruits offline to find niche or hard-to-reach audiences.

We also work with a trusted network of independent recruiters across the UK to ensure every project is matched with the right participants. 

We’re confident we can deliver the ideal participant mix, whatever the methodology or brief, including:


  • Thought leaders
  • Education
  • Automotive
  • Finance
  • FMCG
  • B2B
  • Hard to reach, seldom heard voices
  • Digitally excluded
  • Healthcare professionals
  • Patients, including rare conditions and carers
  • Accessibility research
  • Lifestyle
  • Kids and young people
  • Influencers and content creators
  • Usability testing
  • In-home ethnographies
  • Car clinics
  • Online communities
  • IDIs
  • Focus groups
  • Product testing
  • Accessibility testing
  • Healthcare device testing
  • Longitudinal, multi-stage research
  • Sample recruitment
  • Door to door interviewing
  • Quantitative Intercepts
  • CATI


Explore our case studies

How we offer added-value and support



  • Incentive management
  • Consent form management
  • Compliance advice
  • Bespoke systems for efficient recruitment and fraud detection
  • Three-stage confirmation process for excellent attendance rates
  • Facility booking
  • Sample recruitment
  • In-house technical and IT support
  • International fieldwork
  • Online and in-person hosting
  • Guidance on proposal development
  • Tabulation creation and survey scripting


Get in touch 

Sound like the type of recruitment partner you need?

Contact Liz Diez, Commercial Lead, and the team to find out how we can help.