NEWS



19th March 2026

Abi Fuller named AQR Wendy Gordon Pioneers Award finalist!

We’re incredibly proud to share that Abi Fuller has been named a finalist for the […]

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16th March 2026

Is GLP-1 shifting consumer behaviour?

Modern retail has been optimised for impulse for years now, we’ve all seen the end […]

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12th March 2026

When six participants isn’t simple

When our client approached us with a brief to recruit just six participants, it sounded […]

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9th March 2026

How we run fieldwork; the Acumen way.

When a new project lands with us at Acumen, there’s a moment of excitement. A […]

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3rd March 2026

Appetite, access and aftermath: The GLP-1 episode

GLP-1 medications may be dominating headlines, but the most meaningful shifts are happening away from […]

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2nd March 2026

The ROI of market research and why insight costs less than getting it wrong

The ROI of Market Research How strategic market research strengthens ROI, protects margin and supports […]

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