NEWS



28th July 2026

Introducing the polite approval collection

How purchase intent research gets beyond polite approval “They liked it.” Excellent. Put the champagne […]

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27th July 2026

Inside an online fraud research recruitment project

Online fraud is changing quickly. As artificial intelligence, deepfakes and increasingly sophisticated scams reshape the […]

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21st July 2026

Sparkling artisan gravy, anyone? Why new products fail at launch

Artisan Sparkling Gravy. Rich, comforting and lightly carbonated. It looks premium. The packaging is beautiful. […]

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30th June 2026

Who gets heard starts with who gets recruited

At the start of a research project, representation can look quite simple. A sample spec […]

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11th May 2026

Recruiting brand affinity in alcohol research

The Brief A global research agency partnered with Acumen to recruit participants for a series […]

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Briefing a market research agency
22nd April 2026

How to brief a fieldwork market research agency

There’s a quiet irony in research and it’s that the quality of what you get […]

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